For years I have admired girls that can apply eyeshadow in a perfectly smoky, natural way. I would try to meticulously copy their look but always ended up with creased eyeshadow before the evening had even started.
Recently it occurred to me that perhaps my problem was in the preparation. In the past, I had tried using concealer as a base for eyeshadow because it seemed to make sense – I mean it creates a blank canvas, right? Nope.
I asked around and found that Urban Decay’s Eyeshadow Primer Potion seemed to be one of those cult classic products that had a loyal following. I marched myself right over to Sephora after yoga one day a few weeks ago, picked up a tube of primer, and I haven’t gone without it for a single day since. This primer truly does completely prevent creasing and keeps my eyeshadow looking exactly the same at 5 PM that it did at 9 AM. Paired with my new favorite palette, which I’ll blog about later this week and I’m finally one of those girls with the great eyeshadow that I’ve always wanted to be.