The 5 Best It Cosmetics Products In My Beauty Routine

I’ve been a fan of It Cosmetics ever since discovering them at a blogger conference a few years ago and, while I could probably list 15 products that I use on a daily or weekly basis, today I’m going to chat about the 5 best it cosmetics products in my beauty routine.

I like to think It Cosmetics is a great makeup and everyday skincare option that falls in between drugstore and high-end. You can pick it up at Sephora or Ulta, but it’s not going to break the bank. I’ve tried countless products from It Cosmetics over the years and I’m not sure there’s ever been one that I’m like, “eh, no thanks” (though I’m not the superfan of the Superhero Mascara that many people are!). However, there are a few standout products that I return to again and again.

The 5 Best It Cosmetics Products In My Beauty Routine

So, without further ado, here are the five best It Cosmetics products in my beauty routine. Though, again, not the only ones! In fact, you can see a makeup look that’s predominantly It Cosmetics in this old post. Okay, okay, let’s get into it.

It Cosmetics Confidence in a Cream Anti-Aging Moisturizer: This moisturizer is my go-to all year round, but it’s particularly wonderful during the chillier months. It’s thick, hydrating, and makes me skin look glowy and supple.

It Cosmetics Je Ne Sais Quoi Lip Treatment Serum: I’m not really a lipstick girl. I try, I wear it, but, if I’m out and about, I’m more likely to grab a gloss that I can apply without a mirror. This serum provides a pop of color, shine, and doesn’t require a careful or intentional application. It is, as the name says, a Perfect Pink.

It Cosmetics Your Skin But Better SPF 50+ CC cream: I don’t love a heavy foundation, but this CC cream mixed with a bit of hydrating primer has been my everyday look the past several months. It takes me just a few seconds to apply with a foundation brush and gives me a lovely smoothness that even looks good on Zoom. Want to try a mini size? You can snag a travel size for only $15.

It Cosmetics Brow Power Universal Taupe Pencil: Y’all know I love a done brow, even if I’ve done nothing else. This pencil makes it foolproof. Just sketch some quick strokes on and blend with the brush on the other end. Couldn’t be easier.

It Cosmetics Miracle Water: I was a latecomer to the toner train, but I’d say that’s what this is. You can use it as a micellar water cleanser to take off your makeup, but I prefer to swipe it on after cleansing. It softens your skin while giving you a boost of anti-aging peptides and makes me feel glowier (and that’s always the goal, right?!).